Ishita Z

View Prototype

This project explores Kisses special rakshabandhan edition festive gift pack. Inspired by Bandhani (Indian tie-dye textile), the design uses dots and patterns to form a hidden Rakhi narrative. The pack visually appears minimal and patterned from the outside, but upon opening, reveals a Rakhi form emerging from the dots.

SCOPE

PACKAGING

Tools

ADOBE ILLUSTRATOR, INDESIGN

Year

2026

Brief

Design packaging for a chocolate brand that feels distinctive on shelf while protecting the product. The pack should balance visual appeal, practicality, durability, freshness, and all essential product information.

Brief

Design Thinking

Inspired by Bandhani, I used dots and thread-like patterns to represent the bond between siblings. The Rakhi is subtly hidden in the outer design and revealed through the unboxing experience.

Design Thinking

Inspired by Bandhani, I used dots and thread-like patterns to represent the bond between siblings. The Rakhi is subtly hidden in the outer design and revealed through the unboxing experience.

Learnings

I learned how to balance cultural storytelling with an existing brand identity, while designing within limited colours, print constraints, and packaging structure.

Learnings

I learned how to balance cultural storytelling with an existing brand identity, while designing within limited colours, print constraints, and packaging structure.