Ishita Z

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Oreo On-The-Go is a playful campaign that positions Oreo as the perfect snack for everyday adventures, brought to life through “Spot the Oreo,” an interactive idea that makes the brand fun to notice, find, and engage with on the move.

SCOPE

CAMPAIGN DESIGN

Tools

ADOBE ILLUSTRATOR, PHOTOSHOP

Tools

ILLUSTRATOR, PHOTOSHOP

Year

2025

Problem

Oreo needed to feel relevant to busy Indian families and children who are constantly on the move. The challenge was to position it as an easy snack for everyday adventures.

Learnings

I learned how a simple interaction can turn passive viewing into active engagement.

Process

I identified everyday on-the-go moments, developed a playful campaign direction, and translated it into visuals that felt energetic, young and easy to relate to.