Ishita Z

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Raahi is a women-led auto-rickshaw service concept designed to support both riders and women drivers. It aims to make commuting feel safer and calmer for women, while creating greater visibility, opportunity, and independence for women behind the wheel.

My Role

APP DESIGN & BRANDING LEAD

Team

VAISHANAVI & NUPUR

Tools

FIGMA

Year

2025

Problem

Women in Mumbai have limited access to women auto drivers, while women drivers face low visibility and social barriers in the profession. The gap affects both women’s safety and women drivers’ opportunities to participate in the city’s mobility system.

of women felt station access routes were safe

women took fewer trips because of the lack of women drivers

women drivers in Indian ride hailing research

Process

I combined primary and secondary research by speaking with real users and auto drivers, running surveys, and studying existing mobility platforms. These insights helped uncover key pain points around safety, trust, visibility and accessibility, which then informed the user journey, feature prioritisation, user flows, wireframes and final prototype

Solution

Raahi brings together verified drivers, scheduled rides, emergency support and multilingual access to create a safer, more reliable mobility experience while improving visibility for women auto drivers.

Solution

Learnings

This project taught me to design beyond features and think about the larger system around a product, balancing the needs of both passengers and drivers.

Learnings

This project taught me to design beyond features and think about the larger system around a product, balancing the needs of both passengers and drivers.