Ishita Z

Read Case Study

Designed as a collaborative studio project, the Anaemia Free School Campaign transforms a public health challenge into an engaging educational experience. Through interactive activities, visual storytelling, and student-friendly communication, the campaign empowers young learners to understand, prevent, and talk about anaemia.

SCOPE

BRANDING, CAMPAIGN, PRINT COLLATERAL

SCOPE

BRANDING, CAMPAIGN

Tools

ADOBE ILLUSTRATOR

Year

2025

Brief

Choose a social issue, understand its causes and impact, and create a design-led response connected to a relevant UN Sustainable Development Goal. I focused on anaemia awareness among school children.

Brief

Design Thinking

The campaign was designed to make anaemia feel easy to understand, not intimidating. I used simple visuals, clear messaging, and a school-friendly tone to turn health information into something children could notice, remember, and act on.

Design Thinking

Learnings

I learned how to simplify a serious health issue without reducing its importance, and how design can make awareness more accessible, relatable, and actionable.

Learnings

I learned how to simplify a serious health issue without reducing its importance, and how design can make awareness more accessible, relatable, and actionable.